Stephanie G. Mathis The organic buzz leads to an explosion of a band’s fame. It makes music fans talk and encourages people in the industry to pay attention.
It is crucial to generate organic buzz because it reveals a fanbase and shows a demand for music. This will attract the attention of record companies and artist management.
Labels and managers are always looking for new talent. However, they don’t want to take any risks, especially when money and resources are at stake.
If you have talent, artistic creativity, and a desire to succeed, you can quickly build a fan base.
Build your foundations properly first.
Your band’s music and marketing skills are not enough. They must be something worth talking about. Music lovers are quick to judge, but they will be won over by talent and creativity.
Let’s reverse-engineer the process to understand how bands create organic buzz. What is the spark that makes listeners share a song or spread the word about a new band on social media? Or is it that little bit of magic that draws people in? What makes a song great? Is it an innovative sound, compelling lyrics, flawless studio takes, or a photogenic picture?
It is important to work hard behind the scenes to create a cohesive and outstanding product. You can’t achieve success with any amount of tour, press, or investment if you don’t have the right skills.
Create exceptional visual content.
Your music’s online success will be maximized if you create engaging visual content that goes along with it.
The sheer volume of content available today, as well as the popularity of platforms like Instagram and TikTok that feature shorter videos, makes it harder for people to pay attention.
You can pitch video content to a promotional YouTube channel or a media partner if you don’t have a huge fan base. This will help you to get more views and gain new fans. Many dedicated music YouTube channels accept submissions by bands in their specific genre or niche.
High streaming statistics and views are important indicators of growth. Learn to make the most of video.
How to put on a great live show
Organic buzz doesn’t always depend on viral success online. An entertaining and outstanding live show is sure to get music lovers talking.
People love to discuss music, and it’s a great feeling when you discover the Next Big Thing during a concert. This usually happens when support acts open for major headliners on arena tours. It is possible to reach that level by playing larger and bigger shows.
It doesn’t necessarily mean that you should take on every gig. Play only those shows you know will bring in a large audience or provide you with some value. You don’t want to oversaturate yourself with performances. Choose Quality over Quantity.
Keep your fans excited and interested to attract new fans
You want to be on the radar of people as a band, but without seeming desperate. People want things they cannot have or are just too far away to get. To create buzz, you will need to find ways to interact with your fans while keeping them constantly on their toes.
People are looking for something new and exciting. It’s not exciting to say, “Check out our music here …” or “Thank you so much for your support; this next song will be …” during your event.
There are many other engaging and thoughtful ways to promote your music online. Many bands have offered Easter eggs and cryptic clues to give fans a sneak preview of new music. These clues can involve guessing a code, solving a puzzle, or finding hidden words in images. These teasers really get people talking.
Musicians also want to feel like they are part of an exclusive community. The mailing list can be used to keep fans informed about exclusive content or reward your audience or concert attendees with early access or limited edition merchandise.
It is important to increase your band’s perceived value
You might think it’s a Catch-22, but to grow followers, you need to have. This is true in a way because music fans are always eager to get on the hype train. And everyone has FOMO this day.
Faking It Till You Make It works when used correctly. The idea is to create the illusion that you are a bigger band than you really are. Many creative and intelligent methods can help you achieve this. You don’t want people to know that you sold no merchandise or performed in an empty room last night.
Think about creating an alluring charm that will highlight the positives of your brand.
It is important to note that you should never create a fake following by buying video views or social media followers. This is obvious to everyone and makes you look foolish. If you have 100,000 views but no comments or likes on a video, it becomes obvious. It will be more evident if no one attends your show.
Hire a filmmaker to record the footage of a sold-out show and use it in a future music video. Make it seem like this huge audience is there for you.
Offer some vocal guest spots on your album to singers or soloists who have more visibility. This type of “name dropping” can make a big difference.
Final Thoughts
It’s exciting for music fans to discover new bands. They feel validated when they can say, “I saw that band before anyone knew who they were!”
To generate organic buzz, you need to be hot and trendy and convince people that you are the next big thing.
You can’t just get new listeners to your music. You have to work harder to convince them to become fans. Are you prepared to put in the effort?
