Stephanie G. Mathis Today, a successful career as an artist often involves converting the interest and support of your fans into sales of music and merchandise.
Landing Pages are a new feature that we have added for Pro members to help them create and measure marketing campaigns on their music website.
Landing pages are also known as Squeeze Pages, and they aim to direct the attention of visitors to a particular action. It could be pre-ordering a new album, purchasing merch, or joining your mailing list.
How to Use a Landing Page as a Musician
A landing page is usually a page dedicated to a brief promotion of your music. The landing page is a page that has an offer at the center.
A Landing Page is the perfect way to engage and motivate your fans to take action. You can create multiple Landing Pages with different marketing objectives in mind and change the content at any point.
You can use Landing pages in many ways to improve your marketing. You’ll want to focus your efforts on one specific action per page. A landing page can be used to:
Create your mailing list
Pre-order an album to be released
Create Smart Links for promoting a single
Sell a particular merch item
Sell tickets for a concert or tour
Promoting a video
You can use any Bandzoogle features to create a landing page that will help you reach your sales or fan-building goals.
Landing Pages
will automatically match the design of your website when you add a landing page. You can also choose a full-height background image if you’d like to give your page a unique look.
The landing pages are mobile-friendly and don’t have a menu or header. This allows you to focus your fans’ attention on the content.
In the Edit Content section, you can easily access any landing pages that you have created.
Data at the page level for landing pages
Members of the Pro plan can now view page-level information to help them measure the success or failure of their Landing pages. This data is available in the reports tab. You can view your Landing Pages and then click on them to view website visitor statistics, including location, inbound links, and outbound links.
The data will help you to make informed decisions regarding your music marketing campaigns.
We hope that you can use Landing Pages on your website in order to sell more tickets, merchandise, music, and music videos, as well as build your fan base!
