Stephanie G. Mathis One vinyl record is nice, but two are even better. In the past couple of years, more and more fans have supported their favorite musicians through their online merchandise tables.
If a fan has already purchased your CDs, t-shirts, or music, then they are interested in other products you offer. There’s a new way to inform them about your related products! Upsells for your music website.
The purpose of upsells is to increase sales or, more specifically, to improve the average purchase value for each purchase made in your store. Upsells can help you drive more album sales and promote your products alongside other items. This option is only available with the Pro plan and allows you to suggest additional products to your customers along with what they are already planning to buy.
Here are some ways to use upsells on your website to maximize sales:
Sell multiple formats of a single album
Upsell your best-selling products
Associate merch with an album, such as a branded cap
Suggestion: Include a relevant merchandise item with your live show ticket
This built-in feature to increase sales can be a great way to show your customers the add-ons they may find valuable.
Go to your store on your website to add an upsell to your products. Bandzoogle products that have a fixed price and are available can be upsold.
Select the Store feature that you want to use from your Selling Tools dashboard. Select the product you wish to add an upsell option. Choose from albums, singles, physical merchandise, or digital files to add up to three upsell items for each product. Gift cards can also be upgraded.
Add upsells to the music you sell online to encourage your fans to buy more. Choose items that are related to your original product as upsells to help you achieve this. It will personalize the shopping experience for your fans and increase sales.
Integrated Printable items Can be added as an upsell product on other items but cannot be added to.
If music is included in a bundle of products, the purchases are combined, and therefore, music cannot be submitted to Luminate (formerly SoundScan). Consider adding your new music to an upsell item to increase sales. The suggested product will appear on your fan’s screen when they are shopping, but it will count as a different purchase and be eligible for Luminate.
As part of your marketing strategy, you may want to consider adding upsells as a way to increase your fan base. Your website customers are likely to purchase more products from you because they’re already interested in your product. Make it simple for customers to add products to their shopping cart by using upsells.
