Stephanie G. Mathis Shopping for music lovers can be difficult. Consider adding gift cards to your website if you are a band that has devoted fans. This is a great way for bands to earn money without commissions before merchandise releases, music drops, and other events.
The first step is to add gift cards to the store. Here are six ways you can use gift cards to encourage your fans to buy gift cards through your online store:
Bundles for the new music release
It’s a great idea to include related products in your album release so that fans can add them to their cart. You can achieve this by creating pre-set bundles that include related items like lyric books, t-shirts, pins, and more.
A new release will likely result in a marketing campaign and fans sharing the news. Add a gift card option to your site to allow fans to choose between pre-ordering or general gifts.
Add multiple options to gift cards. The value of the gift card can be reflected in the title. You can, for example, name it “Physical Album” and set its price to the same as the vinyl or CD versions of your album. You can also call your gift card an “Album Bundle Card” and have the cost cover all or part of the bundle’s price.
Merch drop
It’s important to create a visual brand for your music. This will help you establish an identity that is instantly recognizable by fans, casual audiences, and industry professionals. There are many ways to design unique band merchandise. You can create T-shirts and other items with print-on-demand.
You can let your fans share their experience by adding a gift card option to the page where you have dropped off the new merchandise. The fans will be able to pick up gift cards for friends who enjoy stylish band merchandise. The gift card can be added to the cart with the merch or purchased separately for the band fan.
Variations
Add a gift card to your store if you want to offer variations in packaging and formats. Artists often release custom-made products, such as multicolored vinyl or CD booklets featuring alternate artwork.
Try adding a gift card option to the list of products if you are releasing different variations for physical music. A friend of a fan can purchase gtcrdsfan’s friend, and then the fan is able to choose which version they want.
Issuing your back catalogue
You may have demos, EPs, and deadstock merchandise (from previous tour dates or album releases) if you are an established band. Add all your music and merchandise to an exclusive Store page to help you reach fans who missed out the first time.
Future tour dates
Let your page know if you are taking a break from the road but have plans for a future tavern or festival tour.
You can let fans know when you will be playing their city by adding a note to your events page.
You can also add a gift-card option to your note or calendar so that fans and friends of the fan can save money for tickets. It’s also a good way to create excitement and get you to book those dates!
Music Lessons
You may be a professional music teacher or like to add music lessons to your income. You’ll need to include a table on your website that outlines what is included in your lessons, as well as your rates.
After you have added the lesson, you can then add gift cards. You can either set the price for a single class or a bundle of lessons. Promote this offer to your fans. These gift cards make great gifts for budding musicians.
Gift cards can be a valuable addition to the tools you use on your website. Gift cards don’t expire, so your fans can use them to purchase tickets, bundles of music, or music lessons. Gift cards can enhance your online store’s experience when combined with ongoing marketing campaigns and fan engagement.
