Stephanie G. Mathis Are you looking for new ways to earn more money as an artist? You can do this by selling merchandise through your website.
Selling merch online used to be a big commitment. Print-on-demand solutions that allow you to create and dropship merch require less effort, making it easier for you to sell directly to your fans.
In the past year, as more and more sales moved online, merchandise sales have increased. This is a great way to stay in touch with your fans. As a result, merch items were the main source of income for musicians on Bandzoogle.
Printful allows you to sell merchandise directly on your website, which is a great way to earn more money. No inventory is required, and there are no upfront costs. Printful takes care of the creation and fulfillment, so you don’t have to pay any commissions.
You and your fans will both benefit from this.
Before you begin selling print-on-demand merchandise, you’ll need to prepare your website for success. You’ll need to create an online store, choose the products you want to sell, market your merchandise to your fans, and make changes as you go.
Create a successful online store.
Are you ready to sell your band merchandise online? If you don’t have an online shop yet, you can add one to your music website and dedicate a whole page to it.
Add your storefront to the page you created for your merchandise. Your store page should be clear and uncluttered to give your customers a good shopping experience. Add text to describe your merchandise and answer any questions that people may have about shipping or how they can reach you.
Print-on-demand allows you to add many products for sale without having to worry about storing and shipping them out at home when you make sales. Printful has a variety of products that you can use to add more options to your shop.
You’ll also want to make sure that the store is easy to use. You can use grids to arrange and group similar products. This will allow your visitors to see all your merchandise as soon as they land on your site.
Add a note to your store’s checkout settings. This will allow you to customize it. You can encourage your fans by including their photos on your merchandise or thank them with a personal message.
If your store is built on your music website, all of your profits will be paid directly to you. Make sure that your store looks clean and crisp before you start selling.
Decide on the type of merchandise you want to sell
You can combine print-on-demand items with your music using Printful. Grab your album artwork and start creating a line that is related to your new music.
If you do not have any music to release soon, you can use existing images. In Printful’s design interface, you can even use a font that matches your website logo. It’s not necessary to use the same logo on each item you design, but it gives your products a cohesive look.
After you have decided on the design you want, visit Printful and check out all of the products that you can sell. You can also research to get some ideas for selling band merchandise online.
T-shirts have been around for a long time and are a very popular item. Hoodies and beanie caps are great for those who live in colder climates. Try tank tops or leggings to expand your clothing choices. Offer non-apparel products as well. These include phone cases, stickers, and mugs.
After you have created your band merch, go back to your online store and integrate the Printful products in your store. You’re now ready to sell your band merchandise.
Promoting your merchandise to your fans
Your store is now ready to receive visitors, and your merchandise is now ready for sale. You’ll then need to let your fans know that you have these new products for sale.
It’s a good idea to send your fans a newsletter and to schedule social media posts. Include images from your store and details about the merchandise. Use your merch as a tool to promote your new single or album.
Once you start making sales, follow up by thanking your fans for their support and showing them the merchandise you have created. To add a new twist to your promotion efforts, you could add limited edition items or donate a portion of your sales to a worthy cause.
Your fans who buy your merchandise are probably invested in your career. You’ll want them on your mailing list and informed about new music, shows, or merchandise.
Make adjustments based on what you find out.
Online merch sales and print-on-demand are great income streams for musicians.
Printful will suggest a price during the creation of your item, but ultimately, you decide on the markup. You can adjust prices based on how well your items are selling. You can also look at any feedback from fans to update your store description or answer any questions regarding the merchandise.
Once the album has been released for several years, you can move the products to a different store. You can also take note of the products that are selling well and create similar options.
Swapping out different types of merchandise is always newsworthy. This gives your fans a chance to support you directly while receiving something tangible as a reward.
Selling customized merch through Printful allows you to enter the online market easily via your website. Why not see if you can get your fans to buy your merchandise directly from you without any upfront costs or inventory to keep?
