Stephanie G. Mathis As a part of your overall marketing plan, a Smart Links Page will not only help you promote your new song but also better understand your fanbase.
Your Smart Links should be consistent with your brand and look.
It’s easy to create a Smart Links page that will make your music stand out. This adds instant appeal and speed to your marketing. How to start:
Add your singles or albums
You’ll then want to include your new album on your Smart Links Page. It will not only help you market your latest release, but it also gives you the opportunity to make money online.
Select ‘Add smart links’ to link to your release. You might already have an album that you’d like to reuse (from, say, a preorder campaign), or you could add the music and then add it to Smart Links.
Add your promo info as a next step. This step is all about your album cover or photo. The image you upload should be a reflection of your music. You can also add a title to the photo if desired. Enter your song title and any text you want to include about the release.
Select your Smart Links
After you have your basic information, you will want to decide which links you would like to include. Decide on the goals of your music marketing campaign before you choose your links. You’ll need a benchmark for your Smart Links page, as it’s a tool to help you inform future promotions.
Choose services you are already monitoring or that you plan to expand. The information that you get from your report on page-level data can help you to make informed decisions about your music marketing.
The best Smart Links to include in your music if you are just getting started should be popular platforms like Apple Music, Spotify, and Amazon Music. These platforms have a wide reach and can connect to a large number of your fans.
If you decide to track another platform, you can always change the links. Focus your attention on social media platforms such as TikTok and Instagram if you want to track clicks.
You should also include a link that leads to the store. It will appear under your picture, along with a ‘Buy Now’ button. This gives your fans another way to support you beyond streaming.
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Customize Smart Links
After you have entered your information, a smart links page will be ready for customization.
The default style for the Smart Links feature is Section Style 1 in the Theme Editor. Your Smart Links page will be styled to match your website seamlessly without extra work. You can customize this page further by either playing with section styles or assigning the Smart Links page to its section and adjusting from there.
Check out your text on the page. If the font does not match your aesthetic, make some changes. It could be a completely new font, a change in size or text, or a different font.
You can find these options in the Edit Theme section under Content font color (to change your Smart Links title and store name). Heading Font 1 Style can be adjusted to change the style and size.
Your Smart Link buttons should be bright and bold to draw attention to the song. The size and color of your Smart Link buttons can be customized using the Theme Editor’s content font options.
It is important to use a simple font with contrasted text to make your Smart Links easily readable and appealing to click.
Branding consistency
In an age of social media, a consistent brand is essential for independent artists. Your album cover is likely to set the tone for a new release. Use the colors from that artwork as inspiration for your Smart Links page.
Again, when setting up your branding and design, consider your ultimate goal for the page. Are you primarily interested in getting fans to click through to streaming services to collect data? Are you looking to increase sales, or are you mainly trying to get fans to click through streaming services? You can then decide on the best way to customize your design.
You may already have a style for your music. A plain background with simple fonts and clean lines can match that aesthetic. You can use a different background image, such as your band’s logo, to emphasize your brand to new listeners or your fans.
It would be best if you always kept in mind that the visitors to this page might not know you. This is especially true if you are using Smart Links as a marketing tool for music to reach out to new listeners. Make sure your album title or single is clearly stated, and add some text to describe the music.
Finalize your Smart Links page design.
Using a full-height background image is a great way to create an impressive look for your Smart Links Page. Album art can be a great choice for a contemporary look and will reinforce the branding of your new music.
Toggle the “Use this Image as the Section Background” option in the Smart Links section. The image will be displayed with a 25% transparency by default for a muted appearance.
Save your Smart Links progress and then click on ‘Edit Section.’ This will open the Background image options. The image will be there already. Slide the transparency bar to change the opacity. You can also remove the image or use a different one than your album artwork.
You can choose a different background color or change the amount of color on the image in the Background color options of Theme Editor.
Please take a close look at the overall design of your page to finish it. Click on the Smart Links page and copy it. You can paste the URL into your browser and see what it looks like. You can add text or an icon to the right or left of your Smart Links. Please keep it simple to keep the focus on your music. Use this page URL as in your bio on your social profiles or wherever else you would like to share your music.
The goal of a Smart Links page is to attract attention to your music while gathering marketing data. Your Smart Links page can be used to market your music. This could be a newly released album or an upcoming single.
